Traditional hard-sided coolers lead the charge in ice retention and durability, but for those who don’t need a week’s worth of cold food and drinks, a soft-sided cooler can be a viable alternative. Compared to hard models, soft coolers are considerably lighter, easier to carry, and often save you a good deal of cash. From burly waterproof options to packable designs that collapse down for easy storage, below we break down the top soft coolers of 2023. For more background information, check out our detailed comparison table and buying advice below the picks. If you’re less concerned about portability and instead prioritize cooling capabilities and durability, we’ve also compiled a list of the best hard-sided coolers.

Our Team’s Soft Cooler Picks

Best Overall Soft Cooler

1. RTIC Soft Pack Cooler 30 Can ($120)

RTIC Soft Pack 30 Can soft coolerCapacity: 30 cans (with ice)
Weight: 4 lb. 
Other sizes: 12, 20, 40 cans
What we like: A well-built and durable soft cooler at a great price point.
What we don’t: Only sold online; not the most feature-rich design.

The best soft coolers are light enough to easily tote around, can keep contents cold for a day or two, are easy to clean, and stand up well to regular use and abuse. RTIC’s Soft Pack Cooler 30 Can fits the bill nicely, combining respectable insulating capabilities and functional features in a robust and premium-feeling package. On the outside, you get a noticeably thick and heavy-duty nylon shell that provides good structure, while 2 inches of closed-cell foam on the inside insulate well enough for day adventures or weekend road trips. And a final perk: The Soft Pack Cooler floats, making it a great option for activities like rafting and other water sports. At just $120 for the 30 Can model, that’s a whole lot of bang for your buck.

No cooler is perfect, however, and we do have a couple complaints after testing the RTIC Soft Pack. First, like many soft coolers, the RTIC takes considerable effort (and two hands) to open, although the zipper is robust, highly leak-resistant, and does a good job sealing in cold. A second gripe is the simplistic organizational layout, which consists of just a single pocket at the front and limits the cooler’s utility for picnics and instances when you’re carrying smaller, non-perishable items. Finally, RTIC is a direct-to-consumer brand and only sells their coolers online, which means you can’t walk into a store to get a feel for the Soft Pack before buying. But these are relatively minor downsides, in our opinion, and do little to detract from an otherwise impressively well-rounded and well-built cooler—at a great price point to boot. For another good value from RTIC, check out their packable Everyday Cooler ($50 for the 28 Can version).
See the RTIC Soft Pack Cooler 30 Can


Best Premium Soft Cooler with Excellent Ice Retention

2. Engel HD30 ($240)

Engel HD30 soft coolerCapacity: 48 cans (with ice)
Weight: 5 lb. 4 oz.
Other size: 24 cans (20L)
What we like: Massive capacity and one of the toughest designs on the market.
What we don’t: Expensive and overbuilt for most uses.

Florida-based Engel specializes in marine gear that’s built for the rigors of life on the water, and the HD30 is a clear reflection of their expertise. Highlights include a welded construction (most competitors are sewn) that’s designed to seal in cold and minimize leaks, a noticeably robust 840-denier shell and TPU film to reinforce the front and back, and a useful vacuum valve at the side that allows you to suck out excess air before use. Another small but thoughtful touch: Engel included an integrated bottle opener, which is fairly uncommon in the soft cooler market and has come in handy more than once. Occasional campers will likely prefer a cheaper, lighter, and more packable design, but the HD30 has its place for committed day trippers and weekenders looking to maximize portability, durability, and cold retention.

It's worth noting that we previously had YETI’s popular Hopper M30 ranked here, but that cooler was recently recalled due to safety concerns with the magnet-lined closure. The good news is that the Engel costs over $100 less than the M30 while offering similar all-around performance. Ice retention wasn’t as impressive as the specs would suggest—ours only kept ice frozen for around 48 hours during testing in Utah—although that's still better than most of the competition. For us, the bigger issue is that the HD30 takes considerable force to open: The zipper is noticeably stiff and requires lubrication to run smoothly (Engel does include a small tube with purchase), and the buckle-equipped “wings” at the sides only make the process more effortful. But again, this does help with leak-proofing, making the HD30 an especially capable pick for water-based activities like kayaking, paddle boarding, rafting, and more.
See the Engel HD30


Best Budget Soft Cooler

3. AO Coolers 24 Pack Canvas Cooler ($81)

AO Coolers Canvas soft coolerCapacity: 24 cans (with ice)
Weight: 2 lb. 
Other sizes: 12, 36, 48 cans
What we like: Compact, simple design that performs well for day trips.
What we don’t: Canvas build is less durable and water-resistant than many of the picks here. 

If you’re on a budget and simply need a no-frills, portable soft cooler for day trips, the AO Coolers 24 Pack Canvas fits the bill. For around $80 (on Amazon at the time of publishing), you get a compact and easy-to-shoulder design, a functional zipper closure that runs the length of the cooler, and a generous exterior pocket to stow an extra layer or valuables. Don’t expect multi-day ice retention (AO advertises a 24-hour maximum) or huge capacity (up to 24 cans) as many competitors. But for short adventures to the beach or park, the AO may be all that you need and nothing you don’t.

What do you sacrifice by saving with the AO Coolers 24 Pack? For starters, the canvas build—while capable for many casual uses—falls well short of the higher-end soft coolers on this list in durability, water resistance, and cold retention. Carrying comfort is another concession: The shoulder strap is very basic and lacks padding and support for longer distances. Finally, the 24 Pack is fairly basic and lacks features like daisy chain webbing or external attachment points for accessories. But many will find these downsides reasonable given the AO’s low price, earning it our endorsement as the top budget pick of the year. 
See the AO Coolers 24 Pack Canvas


Best Insulated Tote

4. Hydro Flask 20 L Insulated Tote ($65)

Hydro Flask 20 L Insulated Tote soft coolerCapacity: 20L (~10 cans with ice)
Weight: 1 lb. 5.1 oz.
Other sizes: 8, 35L
What we like: A light and cheap option for short day trips.
What we don’t: Doesn’t keep contents cold for long (it’s technically an “insulated tote”).

Soft coolers are a bit of a niche category: They aren’t built to keep ice cold for more than a couple days at maximum, but they can be a nice supplement to a larger hard-sided model or a standalone option for those who just need to keep a lunch and beverages cold for the day. For the latter, we love cheap and minimalist designs like Hydro Flask’s Insulated Tote. At just $65 and a scant 1 pound 5.1 ounces, the Insulated Tote is a highly affordable and lightweight pick for activities like road trips, grocery and farmers market runs, or short outings to the park or beach. It also compresses down really well for storage, is easy to clean (just wipe down the liner), and boasts a waterproof and durable exterior that stands up well to regular use.

All that said, it’s important to set reasonable expectations with designs like the Hydro Flask. Dubbed an “insulated tote,” the bag is limited in terms of capacity (it can fit around 10 12-oz. cans with ice) and is only rated to keep contents cold for up to 4 hours (the lowest on our list, although we found that estimate to be fairly accurate during testing). In other words, the Hydro Flask is stretching the definition of a “cooler.” But again, many will find it more approachable and useful for day-to-day activities than large, heavy, and pricey alternatives like the Engel HD30 or RTIC Soft Pack above. And Hydro Flask does offer a bigger 35-liter variation, which costs $75 and weighs 1 pound 10.4 ounces. A final option to consider is Igloo’s ECOCOOL Switch Tote, which features a generous 24-can capacity and comes with a reusable ice pack but lacks zippered storage and is less premium-feeling than the Hydro Flasks.
See the Hydro Flask 20 L Insulated Tote


Best Backpack Cooler

5. Hydro Flask 20 L Day Escape ($200)

Hydro Flask 20 L Day Escape soft coolerCapacity: 36 cans (without ice)
Weight: 2 lb. 10.1 oz.
Other sizes: None
What we like: A sleek and well-built backpack cooler that’s comfortable to carry over longer distances.
What we don’t: Small opening and limited exterior storage.

For the ultimate in portability, backpack-style coolers are the clear winners. And many of these bags, including Hydro Flask’s 20 L Day Escape, share a lot in common with regular daypacks. In terms of carrying comfort, the Day Escape’s shoulder straps are nicely padded and offer good support even when loaded down with ice, food, and beverages, while the handles at the rear and sides ease the on and off process. Other highlights include a waterproof exterior that stands up well to rough use and outer lash points for strapping to a kayak or boat. Finally, we love the smooth-operating zipper that requires minimal force to open (not always the case with watertight designs), provides a reliable seal, and is easy to realign if it separates. All told, the Day Escape’s sleek but well-rounded design was quick to win us over, earning it our endorsement as the best backpack cooler of the year.

What complaints do we have with the Hydro Flask Day Escape? First, the opening is on the smaller side, which makes it difficult to stuff bulkier items like egg cartons through the top (wraparound designs like you get with the RTIC above are much better in this regard). Second, the cooler doesn’t have any zippered storage, although the aforementioned lash points and side water bottle pocket should suffice for most. Finally, there’s no hipbelt for transferring the weight onto your hips, although most people won’t be hauling their cooler more than a mile or so from the car (they’re certainly no substitute for a full-on backpacking pack). But for short jaunts to your favorite picnic spot or fishing hole, the Day Escape is a thoughtfully built and good-looking backpack design with competitive insulating performance. If you don’t plan to utilize the shoulder straps, Hydro Flask also sells the Day Escape in 18- and 26-liter versions that resemble their Insulated Tote above (but with far better insulating capabilities). 
See the Hydro Flask 20 L Day Escape


Best Packable Soft Cooler

6. REI Co-op Pack-Away 24 Soft Cooler ($50)

REI Co-op Pack-Away 24 soft coolerCapacity: 24 cans (with ice)
Weight: 1 lb. 12 oz.
Other sizes: 6, 12 cans
What we like: Very affordable and packs down nearly flat for storage. 
What we don’t: Middling ice retention and prone to condensation buildup.

Along with weight and portability, collapsibility is another reason that many people opt for a soft cooler over a hard-sided model. The allure is clear: Rather than taking up valuable real estate in your garage when not in use, a collapsible design like REI Co-op’s aptly named Pack-Away 24 folds down nearly flat for storage. For reference, the Pack-Away measures just 1 inch in height when stowed with functional clips at the side for compressing down or alternating between shapes (cube or tote). Other highlights include a low 1-pound-12 ounce weight, wide-mouth opening for quick loading and access to the interior, easy-to-clean liner that’s seam-sealed, and portability via the top handles or detachable shoulder strap. It’s all wrapped up in a reasonably thick polyester and nylon shell that’s both recycled and bluesign-approved—a nice nod to REI’s ongoing sustainability focus. 

That said, there are some inherent downsides to the REI Pack-Away’s highly collapsible design. First is durability: While the exterior of the cooler is hardwearing enough for most casual activities, it lacks the bombproof feel of more premium and weather-ready designs like the RTIC Soft Pack and Engel HD30 above (it's far less appealing for water sports or boating, too). Second is ice retention, which is listed at 32 hours but will likely be closer to a single day (or less) in the heat of summer. Finally, some users have noted that the liner is prone to condensation buildup, although that’s not entirely uncommon among leakproof designs. All told, it’s hard to be overly critical at this price point, and the Pack-Away 24’s mix of compressibility, easy access, and value earn it our endorsement as the best packable design of the year.
See the REI Co-op Pack-Away 24

Best of the Rest

7. ORCA Walker Tote ($225)

ORCA Walker Tote soft coolerCapacity: 18 cans (with ice)
Weight: 3 lb. 9.6 oz.
Other sizes: None
What we like: Easy to access, highly durable, and versatile size.
What we don’t: Relatively limited feature set.

ORCA’s Walker Tote hits a sweet spot in the soft cooler market: It’s smaller, lighter, and more manageable than high-capacity picks like the RTIC Soft Pack and Engel HD30 above while offering better ice retention and more structure than minimalist and packable models like the Hydro Flask Insulated Tote and REI Pack-Away. In testing the ORCA, we were impressed by its functional and well-rounded build: Portability is great via the cushioned shoulder strap or thick handle (the latter has magnets to secure the two sides in place), the inside is well insulated for keeping contents cold all day, and the exterior is both sleek and durable with good structure, thick materials, and a burly base that keeps the bottom protected. We also love the wide zippered opening, which provides a nice seal and makes it easy to access the interior.

Why don’t we rank the ORCA Walker Tote higher? The main reason is the cooler’s relatively basic feature set, which consists of one pocket at the front. To be fair, the pocket is waterproof and nicely accommodated items like our plus-sized smartphone, keys, and other small valuables, but we wish ORCA had incorporated additional attachment points on the outside. It’s worth noting that ORCA’s standard Walker 20 includes daisy-chain webbing and D rings along the front for securing extra gear and accessories, but it’s a step up in price ($250) and swaps in a wraparound zipper that’s harder to open. In the end, if you don’t mind the limited organization, the Walker Tote is one of the most versatile options on our list and this author’s current go-to option for short day trips.
See the ORCA Walker Tote


8. YETI Hopper Flip 12 ($250)

YETI Hopper Flip 12 soft coolerCapacity: 13 cans (with ice)
Weight: 3 lb. 1.6 oz.
Other sizes: 8, 20 cans
What we like: Typical YETI build quality and attention to detail.
What we don’t: Pricey for the limited capacity.

YETI is the Cadillac of cooler manufacturers and credited with catalyzing the growth of the premium rotomolded market. But their soft-sided offerings are nothing to scoff at and retain much of what’s made the brand so popular over the years, including excellent attention to detail, good ice retention, and decidedly sleek looks. Their mid-range Hopper Flip 12 is case in point, combining thick, closed-cell foam insulation with a burly and hardwearing shell that’s confidence-inspiring and highly resistant to snags and tears. We also found the cooler very easy to load and unload with a well-executed, zipper-equipped opening that’s wide, fully leakproof, and provides nearly uncompromised access to food and beverages. A final highlight is the accessory-ready exterior, which allows you to easily connect add-ons like their Rambler Bottle Sling or SideKick Dry Gear Case (sold separately).

Like most YETI products, however, the Hopper Flip 12 certainly doesn’t stand out from a value perspective, especially considering its very limited capacity (it can only fit about 13 12-oz. cans with ice). For a significant $130 savings, RTIC's Soft Pack 30 above offers more than double the storage space without compromising much in quality, while Engel’s $10-cheaper HD30 can swallow a whopping 48 cans. To be fair, the Hopper Flip 12 is perfectly serviceable for an afternoon at the beach or quick after-work paddle, but the high price tag and small capacity are enough for us to push it down to a mid-pack finish.
See the YETI Hopper Flip 12


9. ICEMULE Classic Medium 15L ($85)

ICEMULE Classic soft coolerCapacity: 12 cans (with ice)
Weight: 2 lb.
Other sizes: 6, 9, 18 cans
What we like: Very durable and fully waterproof—a great option for days on the water.
What we don’t: Collapsible design lacks structure.

ICEMULE is a cooler specialist with a competitive selection of soft-sided and backpack offerings, and their flagship Classic series was quick to win us over. We like the mid-range Medium 15L model best: It’s nicely sized for a quick afternoon outing or full-day adventure, includes a strong and well-cushioned strap for crossbody carry, and has a robust, dry bag-like build that should withstand just about all the scratches, scrapes, and tussles that crop up outdoors. Water sports enthusiasts will also appreciate the integrated air valve near the top, which allows you to add extra air to the insulation layer to increase buoyancy (ICEMULE states it will float even when full, although we haven't tested that claim). And when it’s time to pack up, the same valve can be used to release air and roll the cooler up for travel.

In order to shave weight and materials, some soft coolers like the ICEMULE Classic lack structure. Compared to many other soft-sided models here, the Classic can feel a bit sloppy if loaded improperly (the upside is it can be compressed with the roll-top closure). This also translates to less insulating power, although the Classic’s 24 hours of ice retention is actually fairly good in this category. Finally, the 15L model is on the smaller end size-wise, although the 12-can capacity is serviceable for most day trips (and ICEMULE does offer a larger 18-can variation for $95). But where the ICEMULE Classic stands apart is value: It undercuts most of the competition significantly in price while still delivering solid performance and functionality overall, earning it a respectable mid-pack finish on our list this season.
See the ICEMULE Classic Medium 15L


10. Hydro Flask 20 L Carry Out ($90)

Hydro Flask 20 L Carry Out soft coolerCapacity: 38 cans (without ice)
Weight: 2 lb. 8.3 oz.
Other sizes: 20 cans (12L)
What we like: A nice middle ground in terms of price and overall performance.
What we don’t: Doesn’t stand out in styling or features.

The third Hydro Flask design to make our list this season is the 20 L Carry Out Soft Cooler, which splits the difference between their Insulated Tote and backpack-style Day Escape above. For just $90, the Carry Out is the largest option of the bunch with a 38-can capacity (without ice), and the wraparound zipper makes access and cleaning quick and easy. Insulating performance is also respectable for the price—the Carry Out is rated to keep ice frozen for up to 24 hours, which is a significant 20 hours longer than the Insulated Tote and only 12 hours less than the $110-pricier Day Escape. And like the premium Day Escape, the Carry Out boasts a thick (600D) exterior that’s highly durable and water-resistant, along with welded seams to keep spills and splashes at bay. Tack on a handy stash pocket at the front and webbing loops to attach Hydro Flask’s Dry Storage accessories, and the Carry Out stands out as an excellent value for what you get.

All told, the Hydro Flask Carry Out hits a great middle ground in the soft-sided cooler market: While slightly pricier than true budget designs from brands like AO Coolers, Coleman, and Arctic Zone, it’s a notable step up in all-around quality and cooling capabilities. On the flip side, you can get far better insulating performance from a more premium option like the Engel HD30 above, in addition to more storage and features. The Carry Out is also a little less modern than the Engel and many other designs here with its subdued styling and limited colorway options. But it’s hard to be overly critical at this price point, and the Carry Out offers great bang for your buck. For a similarly built but smaller option for personal use and quick day trips, check out Mountainsmith’s $50 Cooler Cube.
See the Hydro Flask 20 L Carry Out


11. RovR Products TravelR 30 Soft Cooler ($300)

RovR Products TravelR 30 Soft CoolerCapacity: 28L
Weight: 4 lb. 7 oz.
Other sizes: None
What we like: More features and a higher-quality build than the RTIC Soft Pack above.
What we don’t: Over double the price.

RovR Products’ RollR collection put them on the map in the wheeled cooler category with a competitive mix of durability and ice retention. Their latest TravelR 30 takes aim at the soft-sided market but retains much of what we love about the RollR, including a sturdy build and high attention to detail. Like the top-ranked RTIC Soft Pack above, the TravelR is well insulated with quality closed-cell foam (unfortunately, RovR does not provide an ice retention spec) and utilizes heavy-duty materials to maximize longevity. The two coolers also share key features like waterproof zippers and shoulder straps that are both nicely padded and removable. Added up, the TravelR is another premium and thoughtfully built design from the Boulder-based brand.

How do the RovR TravelR 30 and RTIC Soft Pack 30 differ? First, the RovR is the more durable of the two with a burly TPU base and welded seams. Second, it’s more fully featured with a webbing system along the outside to secure extra gear and antimicrobial liner to keep things fresh longer (although there’s no external pocket for stashing smaller valuables). And third: The RovR costs a whopping $180 more than the RTIC, making it the priciest option on our list. It’s undeniably a big price jump (and realistically overkill for most), but if you’re willing to splurge, the TravelR is a promising new addition to the market and one of the better-looking soft-sided coolers around. It’s also designed to fit RovR’s KeepR, which is essentially an insulated picnic basket with movable inserts to accommodate items like wine bottles, cups, utensils, and small containers of food.
See the RovR Products TravelR 30


12. Arctic Zone Titan Deep Freeze 30 Can ($63)

Arctic Zone Titan Deep Freeze soft coolerCapacity: 30 cans (without ice)
Weight: 3 lb. 10.2 oz.
Other sizes: 9, 12, 16, 24, 48 cans
What we like: Cheaper and more features than the AO Coolers 24 Pack above.
What we don’t: Not a standout in build quality or cold retention.

Like the AO Coolers 24 Pack Canvas above, Arctic Zone’s Titan Deep Freeze 30 Can stands out in one key area: value. For a very affordable $63 on Amazon at the time of publishing, the Titan Deep Freeze combines a generous 30-can capacity with functional—and decidedly unique—features for everything from quick trips to the beach or local state park to weekend adventures farther from home. One standout addition is the zipperless lid, which quickly flips open for nearly effortless access to food and drinks and secures closed via a Velcro flap. We also love the included plastic “shelf,” which effectively separates hard items like cans from softer foods like sandwiches and produce. And the exterior is very well appointed with generous zippered storage, a separate side mesh pocket, an included bottle opener, and a stretchy bungee system at the top for securing things like an extra layer or towel. 

However, while we love the easy access to the interior, the Arctic Zone Titan Deep Freeze’s zipperless design does have a notable pitfall: It doesn’t seal in cold as well as much of the competition, including our top budget pick, the AO Coolers 24 Pack Canvas above. Arctic Zone lists the cooler’s ice retention at three days, but many users put it closer to a day at maximum in summertime heat. Build quality is another concession at this price point: The Deep Freeze has a cheaper feel overall, and the thin plastic liner in particular strikes us as a point of weakness that may be prone to cracking over time. But you’d be hard-pressed to find a better combination of features and price, and the Deep Freeze is also sold in backpack and wheeled options for those who want to explore a different style.
See the Arctic Zone Titan Deep Freeze 30 Can


13. REI Co-op Cool Haul 24 ($130)

REI Co-op Cool Haul 24 Soft CoolerCapacity: 24 cans (with ice)
Weight: 4 lb. 7.5 oz.
Other sizes: 12, 18 cans
What we like: Respectable performance and features for the price.
What we don’t: Doesn’t stand out in any major way.

REI has a knack for balancing performance and affordability, and their Cool Haul 24 is no exception. For a reasonable $130, you get a low-profile but accommodating design that takes up minimal space in a trunk or backseat; great portability via the top and side handles or adjustable shoulder strap; and a durable but soft nylon shell that keeps weight relatively low. Like much of its soft-sided competition, the REI bag also includes daisy-chain webbing for securing extra gear, as well as a handy bottle opener. And because the Cool Haul’s inner insulated box can be separated from the outer shell, cleaning is a snap (the shell can also be used without the liner as a tote).

Where does the Cool Haul 24 fall short? In a competitive market, it’s simply hard to stand out. For instance, the AO Coolers 24 Pack Canvas above boasts the same capacity at around $50 less, although you do get better cooling capabilities with the REI. And on the premium end of the spectrum, brands like YETI, RTIC, and Hydro Flask have better-insulating and more durable offerings for a major bump in price. But in the end, it’s hard to fault the REI as a solid, affordable pick for small group outings. Note: It’s also available in a smaller 12- and 18-can models ($100 and $110, respectively) for those wanting a personal cooler for work or short day trips.
See the REI Co-op Cool Haul 24


14. Cotopaxi Hielo 12L Cooler Bag ($105)

Cotopaxi Hielo 12 L Cooler BagCapacity: 12 cans (without ice)
Weight: 1 lb. 9 oz.
Other sizes: None
What we like: Great packability and fun styling in a sustainably built package.
What we don’t: A little pricey for what you get.

Hydro Flask’s 20 L Insulated Tote above is our favorite small soft cooler for day trips, but Cotopaxi’s Hielo 12L is a popular alternative and wins out in a couple areas. First is styling: Cotopaxi is known for their bright and vibrant designs, and the Hielo follows suit with a multi-color pattern that stands out among the rest of the market (bonus: Each cooler’s colorway scheme is unique). Second is sustainability: Each Hielo is made partially from repurposed materials, and the company’s status as a climate-neutral, Certified B Corporation reflects their ongoing commitment to addressing social, environmental, and economic issues. Finally, we like the Hielo's zippered roll-top closure, which secures with a buckle and makes packing quick and easy—even when stuffed to the brim.

Where does the Cotopaxi Hielo 12L lag behind the competition? While we love the fun styling and sustainability slant, it’s not a great value at $105. For $40 less, the Hydro Flask Insulated Tote boasts a waterproof exterior that’s also thicker (the Cotopaxi’s liner is welded and waterproof, but the outer fabric is not). It also includes an external pocket for keys or other small valuables, while the Hielo only has a side water bottle pocket, which many will find less practical. Finally, we prefer the Insulated Tote’s standard straps compared to the Hielo’s messenger bag-like shoulder strap and single grab handle, which make it a little harder to carry when fully loaded. And keep in mind that neither cooler is a standout in terms of ice retention. In other words, the Hielo is fairly pricey for what you get, but it’s nevertheless a lightweight, packable, and good-looking option for afternoons at the park or beach.
See the Cotopaxi Hielo 12L Cooler Bag


15. Coleman 24-Hour 16-Can Cooler ($25)

Coleman 16-Can Soft Cooler BagCapacity: 16 cans
Other sizes: 9, 30 cans
What we like: The cheapest cooler on our list.
What we don’t: Also the least performance-ready.

Soft coolers can get pretty expensive, as evidenced by RovR’s $300 TravelR 30 above. But if you only plan to use your cooler a couple weekends each summer, a true budget design like Coleman’s 16-Can Soft Cooler Bag could very well get the job done at a fraction of the cost. Right off the bat, we’ll note that the Coleman is the least performance-ready option on our list. In other words, don’t expect any miracles in terms of ice retention or longevity. But if you set reasonable expectations, you probably won’t be disappointed: The Coleman will keep your food and beverages adequately cold for the day and easily outlast its $25 price tag.

Why the last-place finish for the Coleman 24-Hour Cooler? While many users note that cold retention was better than expected for the price, it still falls short of other budget options like the AO Coolers 24 Pack and Arctic Zone Deep Freeze Titan above in overall performance and build quality. It’s also the least feature-rich of that grouping with just a single front pocket for storage and no leak-proofing along the liner. To be fair, the Coleman is the cheapest of the bunch (and on our list) by around $40 to $50, but we think most outdoor-goers who get out more than a few times a season will be better off spending slightly up.
See the Coleman 24-Hour 16-Can Cooler


Soft Cooler Comparison Table

Cooler Price Capacity Weight Other Sizes Ice*
RTIC Soft Pack Cooler $120 30 cans (with ice) 4 lb. 12, 20, 40 cans 24 hours
Engel HD30 $240 48 cans (with ice) 5 lb. 4 oz. 24 cans 72-96 hours
AO Coolers 24 Pack Canvas $81 24 cans (with ice) 2 lb. 12, 36, 48 cans 24 hours
Hydro Flask Insulated Tote $65 10 cans (with ice) 1 lb. 5.1 oz. 8, 35L 4 hours
Hydro Flask 20 L Day Escape $200 36 cans (without ice) 2 lb. 10.1 oz. None 36 hours
REI Pack-Away 24 $50 24 cans (with ice) 1 lb. 12 oz. 6, 12 cans 32 hours
ORCA Walker Tote $225 18 cans (with ice) 3 lb. 9.6 oz. None 24 hours
YETI Hopper Flip 12 $250 13 cans (with ice) 3 lb. 1.6 oz. 8, 20 cans Unavail.
ICEMULE Classic Medium $85 12 cans (with ice) 2 lb. 6, 9, 18 cans 24 hours
Hydro Flask 20 L Carry Out $90 38 cans (without ice) 2 lb. 8.3 oz. 20 cans 24 hours
RovR Products TravelR 30 $300 28L 4 lb. 7 oz. None Unavail.
Arctic Zone Titan $63 30 cans (without ice) 3 lb. 10.2 oz. 9, 12, 16, 24, 48 cans 3 days
REI Co-op Cool Haul 24 $130 24 cans (with ice) 4 lb. 7.5 oz. 12, 18 cans 65 hours
Cotopaxi Hielo 12L $105 12 cans (without ice) 1 lb. 9 oz. None Unavail.
Coleman 24-Hour 16-Can $25 16 cans Unavail. 9, 30 cans 24 hours

*Editor's note: This number represents claimed ice retention. In real-world use and depending on the specific circumstances, we've found these times to be quite a bit lower. More in our "Ice Retention and Cooling Capabilities" section below.


Soft Cooler Buying Advice

Our Take on Soft Coolers: Utility and Best Uses

Before diving into the finer details, it’s important to point out that soft coolers come with some inherent compromises. Unlike hard-sided models that can keep food and beverages cold for days (or even weeks) on end, soft models aren’t built to keep contents cold for more than a few days at maximum. They’re also generally much smaller than hard-sided designs, typically offering around 30 liters of capacity at the high end. With this in mind, soft coolers have limited appeal for multi-day outings. Instead, they’re best-suited for weekend getaways or day trips to the park or beach, tailgates, afternoons on the water, or quick errands like grocery store runs. They can also be a great supplement to a larger hard-sided model, providing additional space to store extra food or beverages when camping with a larger group.

Soft coolers (lined up in front of REI tent)
A lineup of some of our favorite soft coolers

Additionally, there’s an important distinction to be made between collapsible designs and rigid soft coolers: In our experience, flexible and packable models like the Hydro Flask 20 L Insulated Tote are far more versatile and functional than thick and rigid options like the Engel HD30. Not only do they lack drainage ports to dump excess water once ice has melted, these more rigid designs also don’t compress down for storage when not in use (a major reason why one might choose a soft cooler in the first place) and won’t retain ice for nearly as long as hard-sided models. They also generally cost the most among soft-sided offerings, which begs the question: Why not just buy a similarly priced hard cooler? To be sure, rigid designs like the Engel are still much lighter and more portable than hard coolers, but it’s important to consider the drop in durability, insulating capabilities, and overall capacity when weighing your options.

Soft coolers (rigid Engel HD30 and ORCA Walker Tote)
Rigid designs like the Engel HD30 and ORCA Walker Tote take up a lot of space

Soft Cooler Sizes (Capacities)

Importantly, not all coolers measure interior capacity in the same way. Some use cans as a unit of measure, while others use liters, quarts, or gallons. That said, “cans” is the most commonly used measurement for soft coolers (hard-sided models are generally listed in quarts), and we’ve utilized that spec throughout this article whenever available. That said, there are still some discrepancies to be aware of, the biggest of which is whether or not ice is included in that estimate. We did our best to clarify in the write-ups and comparison table above, but it’s an important distinction to keep in mind when shopping for a soft cooler. 

For reference, the largest option above is the Engel HD30, which can fit up to 48 12-ounce cans with ice, while the smallest is Cotopaxi's Hielo 12L Cooler Bag, which Cotopaxi estimates can fit up to 12 cans without ice (~8 cans with ice). In our experience, the sweet spot is often right in the middle, with many of our most frequently used soft coolers offering space for around 18-24 cans with ice. These designs are sufficiently sized for day trips or weekend road trips, manageable in terms of weight and portability, and won’t take up a ton of space in your vehicle or garage.

Soft coolers (size comparison)
Hydro Flask's Insulated Tote (left) can fit around 10 cans with ice

Ice Retention and Cooling Capabilities

As we covered above, soft coolers are relatively poor performers in terms of ice retention—most can only keep contents cold for a day or two at maximum in ideal (read: favorable) conditions. External factors play a huge role here, including air temperature, how frequently you open the lid, the amount of sunlight you expose the cooler to, and how much ice you use (most brands recommend a 2:1 ice-to-food ratio). For maximum performance, you can pre-chill your cooler prior to loading it up by filling the interior with ice for at least a few hours to bring its interior temperature down. When you’re ready to hit the road, swap in some pre-chilled packs or fresh ice at that optimal ratio along with your drinks and food.

Soft cooler (ice and beverages inside REI Co-op Cool Haul)
Most manufacturers recommend a 2:1 ice-to-food ratio

Most cooler manufacturers provide a “claimed ice retention” spec in their product listings (YETI is one major brand who does not). From our list above, times range from just 4 hours at the low end for the Hydro Flask 20 L Insulated Tote to three or four days at the high end for Engel’s HD30 (24 hours is pretty standard). That said, we always take manufacturer-provided specs with a grain of salt, and there isn’t an established, standardized test here. In practice, most of the claimed ice retention times feel quite inflated to us, perhaps due to extremely favorable testing conditions (storing the cooler inside with the lid closed in cool temperatures, for example). If we had to generalize it, we would say that you should expect to get approximately half of the claimed ice retention time in real-world use, give or take a bit depending on your specific circumstances.

Soft cooler (cooling tips inside REI Cool Haul)
Helpful cooling tips inside REI Co-op's Cool Haul 24

Weight and Portability

If there’s one clear benefit to soft coolers over hard-sided models, it’s that they’re significantly lighter and therefore much easier to tote around. A quick glance at our comparison table above reveals that most options hover somewhere in the 2- to 4-pound range, with the largest and most robust designs clocking in at 7 pounds or more. For reference, the Engel HD30 is the heaviest model on our list at 5 pounds 4 ounces, while smaller collapsible designs like the Hydro Flask 20 L Insulated Tote (1 lb. 5.1 oz.) and Cotopaxi Hielo 12L Cooler Bag (1 lb. 9 oz.) are the two lightest. On a related note, comfortable shoulder straps and/or grab handles can go a long way toward maximizing portability, which we outline more in depth below.

Construction and Durability

Durability varies considerably between soft coolers, and a good way to differentiate between models is to look at denier (D), which is a measurement of fabric thickness. Sitting at the top of the pack is Engel’s HD30 (840D), which has a tough exterior that feels very confidence-inspiring around sharp gear and has stood up very well to regular use throughout testing with little wear to show for it. RovR's TravelR 30 is another standout in terms of durability with a burly TPU base and welded seams that give it a very hardwearing feel. Softer and more malleable options like Hydro Flask’s 20 L Insulated Tote, Cotopaxi's Hielo 12L Cooler Bag, and REI Co-op’s Pack-Away 24 feel significantly less burly and may be more prone to wear and tear over time, but they’re still reasonably well built for most casual outdoor uses.

Soft cooler (YETI Hopper M30 closeup of base)
YETI coolers are pricey but undeniably premium and long-lasting

On a related note, it’s worth pointing out that price and build quality often correlate pretty closely: Options like the AO Coolers 24 Pack Canvas, Coleman 24-Hour 16-Can Cooler, and Arctic Zone Titan Deep Freeze have noticeably cheaper-feeling constructions and components than their more premium counterparts. Again, these options may be perfectly serviceable for casual day trips and infrequent use, but committed outdoor-goers who plan to use their cooler regularly (and especially around water) will likely benefit from spending up.

Soft cooler (carrying AO Coolers 24 Pack Canvas)
The AO Coolers 24 Pack Canvas is reasonably well built for the price

Waterproof Soft Coolers
Many of the coolers above utilize highly water-resistant zippers or openings, but very few have fully waterproof constructions. One exception is the ICEMULE Classic, which has a dry bag-like shape and exterior with a roll-top closure that can be fully submerged in water. This makes it particularly great for activities like kayaking or paddle boarding when it might be exposed to a lot of water. It also floats, which provides added assurance should conditions get rougher than expected. RTIC’s Soft Pack also falls into this category, and although it’s technically not fully waterproof, the tough shell and leakproof design should stand up well if it ends up taking a dip.

Price: Budget vs. Premium Soft Coolers

The price spread among soft coolers is significant, ranging from just $25 for the Coleman 24-Hour 16-Can Cooler all the way up to $300 for RovR’s premium TravelR 30. What do you get by spending up? As we touched on previously, durability and cost often correlate closely, with top-shelf designs like the TravelR, YETI Hopper Flip 12, and Engel HD30 all boasting impressively thick and rigid exteriors that will stand up very well to long-term use. That said, even the cheapest options on our list are reasonably well built and will get the job done for days at the beach or packing a lunch on the road, which will be enough to sway many. 

Soft coolers (premium Engel HD30 and YETI Hopper M30)
Two of the most premium designs available: Engel's HD30 and YETI's Hopper M30 (which was recently recalled)

Additionally, unlike hard coolers, the difference in ice retention between soft-sided models isn’t all that sizable, which can make it harder to justify spending up for such a premium and expensive model. To be sure, these top-end designs have their appeal for those who want the easier portability of a soft cooler without compromising on build quality, but they’re not worth the investment for most. If you’ve got the budget, it’s almost certainly worth opting for a hard-sided model instead. You’ll incur a sizable weight penalty, but the boost in cooling capabilities and overall performance will be well worth that tradeoff for many.

Soft coolers (carrying REI Cool Haul and Hydro Flask Insulated Tote)
Affordable designs like the REI Cool Haul and Hydro Flask Insulated Tote have a lot of appeal

Opening Styles and Closure Systems

The opening style and closure system of a soft-sided cooler may not seem all that important, but we can tell you firsthand that it will have a sizable impact on both convenience and overall performance. And styles vary considerably between models. Engel’s HD30, for instance, has a fairly narrow opening that’s stiff and requires considerable effort to keep open while loading and unloading food and drinks (the welded zipper doesn’t help). Many other zipper-equipped options, such as RTIC’s Soft Pack, also require significant force to operate the zippers, although the RTIC's wraparound design makes it easier to prop the lid open, and the upside is that these styles are often very resistant to leaks.

A couple of our favorite opening styles include the roll-top closure on ICEMULE’s Classic and the zipperless design on Arctic Zone’s Titan Deep Freeze that secures closed with strong Velcro. However, keep in mind that while these are easier to open and close, they also provide less of a seal than zippered designs (read: They’re more prone to leaks) and often don’t insulate as well as a result. In the end, many will likely be willing to trade a bit of usability for the added security, insulation, and leak-proofing of a more robust opening.

Soft coolers (different opening styles)
Opening styles vary considerably and have a big impact on convenience and insulating capabilities

Carrying Straps and Handles

As we’ve covered above, soft coolers are far easier to haul around than their hard-sided counterparts. In addition to weighing less, most come with padded straps and thick grab handles for carrying solo over your shoulder or by hand. Premium models tend to have great cushioning along the straps, as evidenced by RovR’s TravelR 30, RTIC’s Soft Pack Cooler, and Engel’s HD30. Budget designs with more basic strap systems like those from AO Coolers, Coleman, and Arctic Zone aren’t as comfortable to carry over long distances, but they’re still decently portable and fully serviceable on short walks from your car. Backpack coolers like the Hydro Flask 20 L Day Escape are the easiest to manage with full harnesses that can be worn like a standard daypack (we outline these more in depth below).

Soft cooler (carry handle on ORCA Walker Tote)
We like the intertwined carry handle on the ORCA Walker Tote that secures with magnets

Backpack Coolers

For the ultimate in portability, soft-sided backpack-style coolers are the way to go. The designs borrow heavily from hiking daypacks, sharing features like shoulder straps, padded backpanels, and exterior pockets for added gear storage. Like traditional soft-sided coolers, backpack models are lightweight, easy to carry, and pack down when not in use, but they still lack the insulating power of hard-sided coolers—the Hydro Flask 20 L Day Escape, for instance, is only rated to keep ice frozen for up to 36 hours. Additionally, backpack coolers are fairly expensive considering their modest storage capacity and all-around performance (the Day Escape is pretty average in this category at $200). But if the approach to your favorite picnic spot or fishing hole involves walking more than a half mile or so, it may be worth the investment. For more on the topic, check out our article on the best backpack coolers.

Soft cooler (clipping sternum strap on backpack cooler)
Backpack-style coolers offer the ultimate in portability

Additional Soft Cooler Features

Pockets and Organization
Soft coolers come in a range of shapes and designs, but many include at least one exterior pocket for stashing small valuables like a phone, wallet, or keys. In use, we’ve found these to be incredibly useful and helpful for keeping track of our belongings whether we’re spending a day at a local state park or enjoying an afternoon at the beach. We also appreciate when these pockets are water-resistant, which provides a little extra assurance against splashes or precipitation. A few models that include functional stash pockets include the RTIC Soft Pack Cooler, ORCA Walker Tote, and Arctic Zone Titan Deep Freeze.

Soft cooler (phone in front pocket of ORCA Walker Tote)
We love the generous front pocket on ORCA's Walker Tote

External Attachment Points
Many soft coolers, including YETI’s Hopper Flip 12 and REI Co-op’s Cool Haul 24, have daisy chain webbing along the outside for securing extra gear. In use, we’ve found this area useful for keeping valuables like keys close at hand (we use a carabiner to attach them). And we particularly like the stretchy bungee system on the Arctic Zone Titan Deep Freeze, which makes it easy to secure a lightweight jacket or small towel on top.

Soft cooler (daisy chain webbing on YETI Hopper M30)
External attachment points are nice for securing extra gear

Other Features
A few other notable features to be on the lookout for include integrated bottle openers and vacuum ports for adding or releasing air. From our list above, the Engel HD30, Arctic Zone Titan Deep Freeze, and REI Co-op Cool Haul 24 come with bottle openers, and the HD30 also includes a unique vacuum valve that allows you to suck out excess air before use to maximize its insulation power. ICEMULE’s Classic has a similar valve system, although in this case, the process involves adding air to boost cooling capabilities and buoyancy and removing it to compress the cooler down for storage. Two final features worth calling out are the Arctic Zone Titan’s shelf for separating hard and soft items and the REI Cool Haul 24’s removable inner liner that allows you to use the shell separately as a tote. 

Soft cooler (Engel HD30 integrated bottle opener)
Engel's HD models come with a handy bottle opener

Soft Cooler Accessories

Many soft cooler manufacturers also sell compatible accessories that can attach directly to the outside of their coolers. For instance, Hydro Flask’s 20 L Day Escape has thread-through points on the outside for securing one of their Dry Storage Bags (offered in small, medium, and large sizes). YETI’s accessories for their soft coolers are relatively limited, although we do like their similar SideKick Dry Gear Case that attaches to the HitchPoint grid on their Hopper models, as well as the Molle Zinger for securing a multitool or bottle opener.

Ice Types: Packs, Blocks, or Crushed

Most of us are accustomed to using crushed ice in our coolers, and for good reason: It’s cheap, readily available at most gas stations and supermarkets, and easily fills the gaps between food and beverages. That said, it’s also the fastest to melt and will need to be replaced fairly frequently, which we experienced firsthand while testing many of the models above in the Utah desert. After just a few hours in direct sunlight, most of the crushed ice we had dumped inside our various coolers had turned to water, resulting in soupy salad mix, wet and damaged food cartons, slimy cheese, and more. To make things worse, most soft coolers don’t come with drainage ports, which can make it difficult and tedious to remove excess water. All told, it was a relatively costly and very messy mistake that we won’t let happen again.

Soft coolers (reaching into RTIC Soft Cooler Pack on beach)
For many applications, we prefer using ice packs in our soft coolers

To prevent issues like these, we strongly recommend using dedicated ice packs in your soft cooler instead (unless you're only using the cooler to carry drinks and/or cans). To simplify the buying process, most major brands have their own designs that work well in their coolers, and the best part is that you can use them repeatedly without ever having to drain melted ice. They can be a fairly expensive addition (YETI’s range from $15 to $30 depending on size) and require refreezing once they lose their coldness, but they’re the simplest and least messy option for soft coolers. A final alternative is using blocks of ice, which take much longer to melt than crushed ice but are bulky and take up a lot of space. And one last note: Dry ice will damage the interior of most soft-side models, so be sure to steer clear and use one of the other options mentioned above.

Soft Cooler Warranties

Before investing in a soft cooler, it can be helpful and prudent to consider how long it’s covered under warranty. A one-year warranty is pretty standard in the soft cooler market, (like what you get with RTIC), while three to five years is fairly generous. For reference, YETI and ORCA both offer three-year warranties on their soft coolers, while Hydro Flask leads the charge with a five-year policy. Importantly, all of these are limited warranties that solely cover defects in materials or workmanship and exclude damage from typical wear and tear. One exception is REI Co-op, which offers a full refund or replacement within one year of purchase for members (90 days for non-members). Finally, it’s worth noting that many companies provide different warranties for their hard-sided versus soft-sided offerings. For example, YETI’s hard-sided Tundra series is covered with a five-year warranty compared to three for the Hopper collection.

Soft cooler (opening ORCA Walker Tote)
ORCA offers a generous 5-year warranty on their soft coolers

Soft-Sided vs. Hard-Sided Coolers

We exclusively cover soft-sided coolers above, which work well for those who just need a simple and portable option for road trips or day use. For multi-day trips, however, hard-sided models offer several added benefits over soft coolers. Namely, they retain ice for much longer (two to 10 days is standard), are inherently far more durable and hardwearing, and come in larger capacities. Many hard coolers also boast helpful features like drainage systems to help you empty out water once your ice has melted and lockable lids to bear-proof your cooler when camping in bear country. 

Soft coolers (lined up with hard-sided coolers)
Hard coolers are more generally larger, more durable, and retain ice better than soft models

In terms of drawbacks, hard-sided coolers are significantly heavier, bulkier, pricier, and less portable than soft models, but most committed campers will find those tradeoffs worth it for the boost in overall performance. Some of our favorite designs include RTIC’s Ultra-Light lineup, YETI’s Tundra series, and OtterBox’s Venture collection. For a full list of options (including buying considerations specific to hard-sided offerings), check out our article on the best coolers.
Back to Our Top Soft Cooler Picks  Back to Our Soft Cooler Comparison Table

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